BASF Honors Azelis Americas in Internal Customer Innovation Award
WESTPORT, CT — BASF awarded its internal Customer Innovation Award (CInA) to the BASF-EDN Traffic Paint Team. Along with the EDN Traffic Paint Team, BASF recognized Azelis for its technical and commercial collaboration that resulted in a new, superior resin for traffic paint in North America.
The BASF CInA award was inspired by its “We Create Chemistry Strategies” campaign and emphasizes technical significance and depth of creativity demonstrated by one or more individuals or a team in support of EDN’s innovation activities. The award places particular emphasis on entrepreneurial drive, innovation and change orientation, customer and market focus, leadership, teamwork, and collaboration.