AkzoNobel Announces Rebranding of Sign Finishes Business
TROY, MI – AkzoNobel Automotive and Specialty Coatings recently announced that it has refreshed and renamed its sign finishing business from Sign Finishes by AkzoNobel to Grip-Gard®. Grip-Gard is the long-standing name of AkzoNobel’s sign finishing product line.
“Grip-Gard provides sign manufacturers, architects and brand experts a long-lasting finish that stands the test of time – this is what we want to bring to life through our refreshed branding, packaging and promotional materials,” said Lacey Meer, AkzoNobel’s Senior Regional Sales Manager. “At the same time, the new branding makes a strong connection with AkzoNobel, whose centuries-long heritage, technological leadership and global resources have helped build a strong and successful Grip-Gard brand,” continued Meer.