The paint and coatings industry sharpened its focus on sustainability in recent years as the need to mitigate climate change intensified. But when COVID-19 brought life to a standstill in 2020, the positive environmental impact of global reductions in manufacturing, travel and everyday activities expanded general awareness of sustainability’s importance and heightened the call for green initiatives. Today, as environmental regulations and consumer demand for sustainable solutions increase, industries across the board, including paint and coatings, are homing in on cost-efficient ways to help the environment.
While balancing cost and sustainability might sound challenging, digital color management makes it possible for paint and coatings professionals to help the environment while still favoring the bottom line. This is a key consideration for many in the industry who, now more than ever, are searching for innovative ways to streamline workflows and reduce waste while saving on costs.