X-Rite Helps Implement Pantone Color of the Year 2022 as a Digital Standard
GRAND RAPIDS, MI — X-Rite Incorporated and Pantone LLC recently announced that the official spectral color value for PANTONE 17-3938 Very Peri is now available in PantoneLIVE™, a cloud-based digital color standard ecosystem. Using PantoneLIVE as part of a digital color workflow, brands and their suppliers can immediately start designing, communicating color standards, prototyping, and producing PANTONE 17-3938 Very Peri across textiles, paint and coatings, and plastics.
“Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities,” said Laurie Pressman, Vice President of the Pantone Color Institute. “Futuristic in feeling, PANTONE 17-3938 Very Peri is a dynamic periwinkle blue hue with a vivifying violet red undertone that takes on distinct appearances through application to different materials, finishes and textures, from shimmery metallics, lustrous sheens and high-tech materials to handcrafted looks and natural fibers.”