BASF Reports Lower Vehicle Production Shifted Popularity of Certain Automotive Colors
MUENSTER, Germany — In 2021, the automotive industry faced new challenges that it had never faced before. The total number of vehicles built on the world’s assembly lines in 2020 and 2021 was significantly lower than the years before. That put a sharper point on the popularity of certain color spaces in the BASF Color Report 2021 for Automotive OEM Coatings, while knocking some perennial favorites down a few points.
The achromatic colors — white, black, gray and silver — are still the most popular. They have classic, timeless beauty, and a connection to both the environment and high technology. But some cracks are showing in their armor as new color spaces emerge.