Norton | Saint-Gobain and Partner USA Luge Team Primed to Race in Beijing
WORCESTER, MA – Saint-Gobain Abrasives, one of the world’s largest abrasives manufacturers and primary sponsor of the USA Luge Team, is prepared for an exciting competition at the Olympic Games in Beijing next month. Norton | Saint-Gobain is celebrating the 40th anniversary of its partnership with the USA Luge Team this year, and a scope of activities sponsored by Norton are slated to take place. Planned events include 20 “company watch parties” that will take place during the games, an Adopt-a-Luge athlete program, and a Luge Challenge event at a New England ski area.
“Our 40-year partnership with the USA Luge Team is a tremendous, continually evolving collaboration that enables employee engagement opportunities and innovative results in research and development,” said Norton | Saint-Gobain’s Abby Marschke, Executive Director of Marketing, DIY, System Components and Customer Service, Abrasives, North America and face of the USA Luge partnership. “It’s also a unique experience to see our products in action while supporting the fastest sport on ice, and we are excited to host and sponsor the first ever USA Luge Watch Parties. These parties will give the families of the athletes and our employees an opportunity to come together in Lake Placid, NY to watch and celebrate not only the sport of luge, but the athletes behind the sleds and their families. We are ready through a host of events to celebrate what we hope will be the most medals yet for USA Luge at the ’22 Winter Games.”