ICP Unveils a New Brand Identity: Connections that Endure
ANDOVER, MA – ICP recently announced a new brand identity that acts as a guiding principle and promise that encompass what the company is and what it does: Connections that Endure. It is a concept that sits at the heart of all of ICP's businesses, and the company reports that it is the essence of the values that inspire everything ICP does. The new tagline also relates to the specific performance of the product or service ICP provides to customers.
“At ICP, it’s our goal to collaborate with our customers and partners in a similar manner to how our products perform in an application,” said Doug Caffoe, SVP of Marketing, ICP. “We form precise bonds, vital connections that contribute to the greater strength of the whole. Through this rebrand, we want to clearly articulate the relationships our customers can expect and the value our products can bring to every application.”