In PCI’s January issue, I examined the Color Marketing Group® (CMG) 2022+ World Color Forecast™ (WCF). In this issue, I am analyzing CMG’s 2023+ World Color Forecast, which was released in November 2021 at CMG’s second Virtual International Summit. This Color Forecast resulted from over 150 hours of discussions among CMG members and guests that gathered at 16 virtual international ChromaZone® Color Forecasting Workshops between January and July of 2021.
One of the most important aspects of CMG’s 2023+ World Color Forecast is that it revealed a major shift happening in the world of color forecasting. Color is growing to be globally interwoven. The geographical boundaries are crumbling, and colors are being adopted across borders regardless of regional preferences and cultural backgrounds.
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