GRAND RAPIDS, MI – X-Rite Incorporated and Pantone LLC announced the appointment of Chris Brooks to the role of President, X-Rite. A seasoned leader with more than 20 years of general management, commercial, engineering and global operations experience, Brooks will lead the company’s innovation strategy into digital color platforms, cloud services and connected hardware.
“Digital technologies are transforming the way physical products are designed and manufactured allowing for more creativity, customization, and opportunity,” said Brooks. “I’m excited to join the company that has been on the forefront of this transformation, leading the way with digital color communications and cutting-edge color measurement solutions designed to bring color to life from inspiration through final production.”