BNP Media Partnership with BPA Worldwide Provides a Turning Point in Analytics
TROY, MI — After much research and collaboration, BNP Media announced the debut of its newly certified Digital Audience Profile (DAP). BNP Media partnered with BPA Worldwide’s iCompli Tech Assurance to certify the technology and processes behind the DAP.
The first of its kind, the DAP reports audience count, engagement metrics, and demographics for the core products of each BNP Media brand, originating from BPA audited and non-audited sources. These core products include magazines (print & digital), email marketing, websites, webinars, events and continuing education.