BASF Partners with Color Compass Corp. to Sponsor ARA Pedal
SOUTHFIELD, MI — Students across British Columbia, Canada, who are interested in the automotive industry will have a unique opportunity to design and manufacture their own toy pedal cars, thanks to the Automotive Retailers Association (ARA) hosting the event sponsored by BASF and Color Compass Corp.
Over the next three months, the ARA’s Pedal Car Challenge will provide a pedal car kit to participating schools. Students will be able to apply their unique creative abilities while building and/or modifying the car using provided specifications. The project will also help students understand the teamwork, discipline and dedication needed to be successful in the automotive field.