The adoption of digitalization within the paint and coatings industry has accelerated significantly since 2020. Pandemic-fueled market shifts highlighted digital color management’s role as an essential part of winning in today’s competitive space. As a result, companies are rapidly embracing digital workflows to increase customer satisfaction by ensuring accurate color matching. Digital solutions also benefit paint retailers and manufacturers by streamlining color development, improving quality control, cutting costs and increasing sustainability.
Take, for instance, the paint and coatings experts from Crown Paints, a United Kingdom-based paint company with over 140 Crown Decorating Centers located throughout the U.K. and Ireland, along with a manufacturing site in Hull, U.K. Crown Paints is the perfect example of a company that has set an industry-wide benchmark through its implementation of progressive digital solutions to establish color accuracy from initial product development to point of sale (POS).