LOS ANGELES – A new advertising campaign from KILZ®, called “Celebrate Professionals,” has launched from the company’s advertising agency, Arcana Academy. The campaign showcases real professional painters and elevates them to the level of professional athletes to illustrate how much KILZ values and respects them as pros, according to Executive Creative Director and co-founder of the agency, Lee Walters.
The campaign will run in April through the end of the year, coming to life in digital video placements like YouTube and DV360, as well as custom partnerships, digital display, trade print and social media.