CLEVELAND – DayGlo Color Corp. recently unveiled a new brand identity that symbolizes the company’s forward-thinking business transformation and reiterates its commitment to enhancing color for customers. The new brand identity marks the culmination of a company improvement program that began in 2019 following the appointment of Cathie McKinley as President. At that time, DayGlo began implementing process improvements across all business operations, from manufacturing and procurement to customer service and R&D.
“The transformation at DayGlo began by looking at our customers, their markets and how we can support their businesses,” McKinley said. “Ultimately, we strive to be a company that’s easy to work with, making us an ideal partner for future collaborations. This rebranding, much like our pigments, is dynamic and captures how our color is a catalyst to inspire and create new possibilities for ourselves and our customers.”