The modern environmental movement has been dominating discussion across the United States for over 50 years, with 1970, the first celebration of Earth Day (April 22), often cited as the beginning of this great revolution towards healthier and safer practices. The topic of clean living hit every industry differently, but for a sector like paints and coatings, it left every producer contemplating the same question, “If this is what we’ve always done, is there anything out there that can make it right?”
One solution on the leading edge of resolving this industry challenge is powder coating, one of the most durable, eco-friendly and customizable finishes available today. However, over time powder coating has undergone a significant evolution into the product it is today. Although the concept is not new, innovations and technological advancements since the 1970s have brought it to the forefront of painting and coating conversations, and with recent advancements in powder for heat-sensitive substrates, enough implementation and education, powder coating for wood, MDF and other heat-sensitive substrates stands to be one of the next great American innovations.