Ultra-Premium AURA Interior Paint from Benjamin Moore
MONTVALE, NJ – Benjamin Moore has enhanced its ultra-premium AURA® Interior paint with a new acrylic resin and formula. AURA Interior combines a new, proprietary acrylic resin with Color Lock® Technology and Gennex® Color Technology to produce luxurious color depth and richness. The new formula reportedly enables smoother application across all sheens and provides superior hide across the full color spectrum. Additional enhancements made to the dry film properties result in a low-VOC coating that resists scuffs, stains and color rub-off.
“Our research and development team has once again pushed paint and chemistry to new heights in creating an even more perfect AURA® that is as durable as it is stunning,” said Harriette Martins, Director of Product Marketing for Benjamin Moore. “The new formula delivers not only on appearance, but on improved application and performance – making it a favorite among painters, designers and discerning color enthusiasts.”