CINCINNATI — The ChemQuest Group announced the launch of Coatings TraQr™ (pronounced “tracker”), an interactive dashboard and forecasting tool that combines input data relative to key coatings market consumption, macroeconomic indicators and raw materials now available for subscription. TraQr will expand to other industry verticals in the near future. TraQr enables businesses throughout the specialty chemicals value chain to more easily identify, analyze and forecast market trends, to make better informed purchasing, pricing, expansion, cost saving, and development decisions. Initially, Coatings TraQr will be available for use within the paint and coatings industry, and co-marketed to those users through a partnership with the American Coatings Association (ACA).
Listening to clients throughout the specialty chemicals value chain, ChemQuest developed TraQr as a response to industry needs. ChemQuest publishes a five-year U.S. industry market overview and forecast with ACA and a global iteration with the World Coating Council. ChemQuest developed Coatings TraQr to offer current quantitative data that complements the qualitative and quantitative data in the published reports. TraQr is built on Microsoft’s Power BI platform, the industry leader for data analysis and visualization.