Stahl, an active proponent of responsible chemistry, has launched Stahl Sensora®, a portfolio of high-performance coatings for packaging, designed to offer a unique sensory experience. The five Sensora products use Stahl’s proprietary PolyMatte® technology, a polyurethane dispersion method for creating water-based, custom-made coatings at the pinnacle of aesthetics, performance and sustainability.
The sense of touch can generate a strong emotional response that has been shown to play a role in consumer purchasing behaviors. With this new portfolio, Stahl offers customers the chance to differentiate their products by more than appearance alone. The specialists in Stahl’s haptic testing team identified the most desirable sensations for paper and film packaging (including BOPP and PET), resulting in the development of the five coatings. Each one has its own sensory profile – either velvety, rubbery, silky, dry or textured – opening up a wide range of possible packaging applications, from luxury items and technology to cosmetics and food and drink.