Consumers are aware of recycled paper, plastic and cardboard products — but many don’t realize that paint can be recycled too. In order to raise awareness about recycled paint, the Product Stewardship Institute (PSI), a national policy advocate and consulting nonprofit, collaborated with the Missouri Product Stewardship Council (MO PSC), a public-private coalition that PSI helped found in 2018, and the Mid-America Regional Council Solid Waste Management District (MARC SWMD), a regional solid waste planning agency, on an initiative in Missouri.
Last fall, the group worked with GDB International and Amazon Paint, two of the largest recycled paint manufacturers in North America, to launch the “Recycled Paint: Better for Your Pocket and the Planet” recycled paint demonstration series in the state. The previous year, the two companies had recycled a combined 2.2 million gallons of latex paint — equivalent to 165 swimming pools — at facilities in California, Illinois, Minnesota and New Jersey, creating green jobs and reducing environmental impacts in the process.