The Quest for Cost-Effective Durable Interior Architectural Paints
Many of us may not have appreciated the value of durable interior house paints until forced to spend significant time at home due to the COVID-19 pandemic; however, architectural paint manufacturers have long sought interior architectural coatings with improved durability because they know that consumers want their painted walls to look like new for as long as possible. Minimizing the burnishing that occurs in spots that see repeated rubbing and making the paint more resilient to frequent cleaning are ways that paint manufacturers can reduce the cost-of-ownership of a paint. A recent study highlighted that ultra-low-VOC waterborne paints that are durable enough to not need repainting for seven to 15 years have excellent life-cycle analyses because they reduce raw material consumption, paint production, and waste paint1. The additional scarcity and high cost of hiring contract painters in North America makes the value proposition of a high-quality, durable paint quite clear.