Dutch Boy® Paints Releases Its 2023 Color of the Year
As home and workspace aesthetics continue to embrace feelings of safety, harmony, and comfort, relaxing and restorative paint colors — united with simple do-it-yourself (DIY) solutions — are in demand now more than ever. With consumers craving soothing simplicity and serenity in their most-loved spaces, Dutch Boy® Paints unveils its 2023 Color of the Year: Rustic Greige, a neutral that adds a touch of sophistication to any room and can be applied with just a single coat.
“The importance of overall well-being remains a primary focus in everyday lives,” said Ashley Banbury, NCIDQ and senior color designer, Dutch Boy® Paints. “That’s why more DIYers are dedicating time and energy to designing personal spaces that make them feel cozy, protected, and calm. Dutch Boy Paints’ 2023 one-coat color of the year — the beautiful, versatile Rustic Greige — is all about the need to escape, relax, and recharge. It’s about retreating to a calmer, simpler lifestyle inspired by the peace and clarity of tones derived from nature.”