Dunn-Edwards Corporation has announced its 2023 Color of the Year as Terra Rosa (DE5096), a scorched-earth, approachable hue with rosy pink tones and a touch of terra-cotta. Its grounding, quiet comfort encourages a life filled with joy. Led by color expert and stylist Sara McLean, Dunn-Edwards takes on an extensive anthropological study of color to annually identify a Color of the Year that is predictive and forward-thinking of the year ahead and beyond.
Drawing inspiration from modern fashion, lifestyle, and culture, Terra Rosa was selected as a refreshing neutral update to browns and burgundies that projects strength and vitality. A medium chroma, the cinnamon rose hue is positive and joyful, reflecting confidence, creativity, and coziness.