In November 2022, PCI’s editors visited AkzoNobel’s powder coating manufacturing site and North American headquarters in Nashville, Tennessee. During our visit we met with Michael Friede, chief commercial officer; John Griffin, director of the North America region and commercial director of the Automotive & Specialty Coatings business; and Aaron Woods, regional head of communications, N.A. In December we toured the company’s R&D Center in Troy, Michigan, where we met with John Eubanks, regional marketing manager, Americas; Alex Yahkind, senior R&D manager; Angus Findlay, development and solutions manager, Automotive and Specialty Coatings; and Sue Jaszkowski, marketing communications, Automotive & Specialty Coatings, N.A. I wrote about our tour of the manufacturing site in my December Viewpoint. This month, I would like to share what we learned from our discussions with the company’s corporate and scientific leaders.