Last November, Color Marketing Group® (CMG) members and guests gathered at CMG’s International Summit in Tuscan, Arizona, to celebrate CMG’s 60th anniversary. Along with the reveal of its 2024+ World Color Forecast™, a number of international guest speakers bolstered their topics with hands-on workshops to cast new light on color, material, and finishes as the color and design community comes out of the pandemic and progresses into a decade swayed by intensified environmental concerns, augmented technological advancements, conflicting political opinions, and the effects of economic downturns.
Jennifer Thompson of Deviant Thinking tackled radical innovation and the neurological reasons inhibiting innovative thinking. Fritz Horstman, education director of the Josef and Anni Albers Foundation situated Josef Albers’ use of color in the ongoing evolution of color thinking. Brian Horn, cinematic director supervisor of Blizzard Entertainment revealed the subjectivity of color in animation and games. U.K.-based, internationally recognized authority in materials and their application in design, Chris Lefteri, challenged the audience to think about materials from an emotional perspective. CMG Consultant Laura Perryman of Colour of Saying, also from the U.K., underlined the concept of ethical and sustainable color followed by a live exhibit to help understand how color fits into the circular thinking and circular economy frameworks.