Valued at almost $20 billion USD annually in 2020, printing inks have traditionally been used for the most part in newspaper and magazine production, but this has expanded exponentially into the packaging industry in a bid to powerfully brand and market products, making them attractive to customers. As the flexible and customized packaging landscape evolves, the printing ink market will need to change with it. 

Part of this evolution is already underway in response to more stringent regulatory frameworks on the use of various chemicals, inorganic solvents, and heavy metals. PTFE has been historically used as an additive, by certain market sectors, to protect packaging labels as products move through supply chains and onto shelves.