Across homes, industries, and institutions, the demand for environmentally conscious, sustainable coatings products is accelerating, particularly in response to governments looking to organize more sustainable recoveries in the wake of the pandemic, and for general project demand, such as infrastructure improvement, given the need for long-lasting solutions. Coatings are vital to the world we live in, and are used and found in every aspect of life across the globe, from the shoes you walk in all day long to the paint on your walls, and at the same time, consumers are becoming more conscious of the societal and environmental impacts of companies and their products.
Sustainability is more than a business strategy. It is an essential facet of operating at the intersection of science and technology to bring longer-lasting products with less impact on the world around them and solutions for a better world to communities, families, and the next generation of leaders. By setting clear and measurable sustainability goals, coatings producers, manufacturers, and distributors can push themselves to think differently and find better ways of doing business. Whether it’s a portfolio of products, services, practices, or technologies, powerful sustainable solutions come in many forms and can enhance the world around us. This is not a quantum leap, but rather an iterative process done with the knowledge we have coupled with the advancements of today. The practice of sustainability is not an all-or-nothing endeavor, but rather a growing process that steadily improves a bit more with each evolution of our capabilities.