BASF Shanghai Coatings (BSC) announced the opening of its new technical center building at the BSC Minhang, China, site. The company aims to better serve automotive OEM customers in China with its technology, products, and services.
Equipped with advanced laboratory facilities and a team of highly qualified and experienced staff, the new technical center building can provide customers with total solutions covering the whole process from color design, styling, and matching, to product development and launch based on its "color + innovation” studio. With the new set up, it aims to create high-quality colors, greatly reduce product development time, and improve overall work efficiency. The e-coat application technology center was built to enhance technical competence and application engineering capability. The e-coat application laboratory and pilot plant are able to offer product approval, quality conduct, and process compatibility tests, while supporting customers on parameter adjustment as well as process and engineering optimization via bath and engineering simulation.