Purdue’s Whitest Paint Wins 2023 SXSW Innovation Award
The world’s whitest paint, developed by Purdue University researchers and recognized in Guinness World Records, has been named winner of the 2023 Innovation Award in the sustainability category by South by Southwest Conference and Festivals (SXSW).
The award “recognizes the most exciting creative developments in the connected world,” and was presented to Purdue on March 13, 2023, at the 25th annual SXSW Innovation Awards Ceremony in Austin, Texas. Purdue was chosen in the sustainability category from among four finalists that included Purdue; Atarraya: Sustainable Shrimp-Farming Tech; The Trees of the Future; and Nature's Fynd: Fy Protein.