This article is drawn from a two-part conversation on the Coat It! Podcast, where PCI Chief Editor Courtney Bassett speaks with Montaha Hidefi, Color Archaeologist™ and President of Color Marketing Group.
Rather than focusing on individual shades or headline colors, the discussion explores how long-range color forecasting works, why CMG frames its outlook as “2027+” and how pigment suppliers, formulators and coatings manufacturers should interpret directional guidance.
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