Effect Pigments<br>Metallic and Pearlescent Pigments in Waterborne Systems
Manufacturers are constantly seeking ways to differentiate their products and to more effectively attract the consumer's attention with color applications.
Manufacturers are constantly seeking ways to differentiate their products and to more effectively attract the consumer's attention. This drive for differentiation is causing a major move for the inclusion of special effects in color application for everything from automobiles, consumer electronics, furniture and apparel.
Gone are the days of Henry Ford's quote "I'll give you a car in any color you want as long as it is black." Consumers are savvier today and are looking at aesthetics as well as function. Not only does it have to run well, but it has to look good also. The mainstay of these special effects has always been metallic and pearlescent pigments.