However, one should not overlook the fact that liquid coatings are used for pre-coated coil stock. There is a steadily increasing use of pre-finished fabricating material for appliances, and it is estimated that 12% to 15% of topcoat paint is used in this application. The National Coil Coating Association (NCCA),3 Cleveland, reports that 16% of all coated coil in the United States goes into the Business & Consumer Products segment, which includes consumer durables, large appliances, lighting, heating and cooling, and office furniture. This segment is the second largest market for coil coatings after the Building & Construction segment, which comprises 67% of the coated coil used in the United States.

John Mitchell, president, NCCA, also points out that the U.S. Census Bureau CIR MA325F database for 2005 reports close to a 50:50 split of liquid to powder used in coating applications, with 8.2 million gals of liquid employed for "Appliances, Heating Equipment and Air Conditioner Finishes" versus 7.9 million gallons for "Appliance Powder Coatings."4