BASF Issues Three- To Six-Year Color Trend Forecast For Car Owners
New effects offer a wider and more exotic range of car colors.
The full chromatic spectrum of such "hybrid" colors often reveals itself only under particular light conditions. Hints of turquoise may give blue a mysterious glow, while a delicate, pearly gloss may subtly infuse a pale green-gray. Viewers will be intrigued by surprising effects and color ambiguities that deliberately tease their perceptions. This approach to color was described by designers at BASF Coatings - Michaela Finkenzeller in Europe, Sandra Mathia in North America and Eiji Fujimori in Japan - at the presentation of the annual color trend forecast of BASF Coatings. Apart from colors and effects, the tactile quality of car surfaces is becoming increasingly important for car buyers. In the future, car surfaces will feature even greater differentiation than today - for example, high gloss, matte or a combination of both.