BASF Forecasts Future Auto Colors; Red May Retake the Lead
SOUTHFIELD, Mich. - BASF's automotive color forecasters unveiled an analysis of trends in automotive color preferences at its recent "Color Trends" exhibits and meetings for automotive-industry color designers.
"The most important U.S. influence will be economic growth and social confidence to be expressive again," said Jon Hall, manager of Color Development for BASF's Automotive Coatings Business in North America, "Silver must evolve. Silver becomes grey, with the possibility for tints of green and copper. Bright metallized silver will be achieved on special vehicles," Hall said.