Rocking, rolling "block party," other revisions give new look to North American coatings show
PHILADELPHIA, Pennsylvania, USA - Nobody on the show floor of ICE 2003 in the Pennsylvania Convention Center would dare tell the bobbing and weaving line of dancers doing the "LOCOMOTION" that paint people don't know how to have fun.
For the benefit of the uninformed - say, visitors from overseas or members of the younger generation in attendance at the International Coatings Expo (ICE) - the "Locomotion" is a Rock ‘n Roll song and dance number immortalized by the American pop group the "Shangri-Las" more than 30 years ago. Maybe all those free spirits shaking their extremities on the ICE floor were making up for lost time, enjoying the assignment of giving a new twist to this venerable industry institution that was called the "Paint Show" back when the Shangri-Las first made the pop charts.