Global Color Popularity Report: Silver Paints the World
"Sophisticated automotive styling cues, such as the color silver, express the technology driven lifestyles of today's consumers," said Robert S. Daily, color styling and marketing manager for DuPont Herberts Automotive Systems, the OEM coatings unit of DuPont Automotive. "We're seeing new vehicle designs with clean lines and sharp edges that are enhanced by silver."
In North America, compared to a year ago, silver rose to the top color choice in the luxury category, while remaining dominant in the full/intermediate and sport/compact segments. Silver remains the second most popular color in the SUV/truck/van segment, but is fast becoming a contender for the lead.