Silver Continues its Reign in Vehicle Color Popularity as Global Trends Merge
As e-commerce accelerates the flow of information and trends worldwide, DuPont is predicting speedier, “e-volutionary” change in vehicle styling and color. As an indication, the company points to the rapid rise of silver as the most popular color for cars and trucks in Asia, Europe and North America.
This trend and the 10 most popular colors by major world region are reported in the DuPont Global Color Popularity survey for 2000. This marks the 50th year DuPont conducted the survey, which is used as a baseline for predicting colors that will sell on vehicles of the future.