New Product Strategy Planned for StonCor's Carboline, Plasite Units
MEDINA, OH — The StonCor Group, part of RPM Inc., announced a program to "redefine" the product lines of the Carboline and Plasite units in a move StonCor said would result in more focused marketing, higher levels of service and improved performance for the two businesses.
Carboline and Plasite are manufacturers of coatings and linings, and became part of StonCor in a realignment in 1999. Dave Reif, StonCor Group president, said confusion had occurred in the market due to the similar product offerings of the two businesses.