MOUNT OLIVE, NJ - BASF Corp. Executive Vice President Frank E. McKulka, addressing a "Greening the Environmental Supply Chain" workshop panel discussion at a conference in Seattle, said suppliers to the automotive industry are responding to a mandate to provide environmentally friendly product solutions while keeping costs down and quality at high levels.
McKulka, reviewing BASF's "ECO2" product-development initiative during the EnvironDesign 6 Conference, said the BASF program's objectives are harmonization of economic and ecological objectives in the development of innovative products, technologies and systems.