DuPont, PPG Forecast Dramatic Changes in Auto-Color Choices
Automotive-color trend watchers at DuPont Co. and PPG, echoing predictions issued earlier by BASF, say color choices will shift dramatically in the coming years as new effects and shades mark a departure from the recent dominance of silver and white.
The companies agree that silver remained the top vehicle color choice worldwide in 2003, with silver-colored vehicles accounting for more than 20% of the autos and light trucks sold. But major coatings suppliers all see dramatic changes on the horizon for the automotive-color spectrum.