Cleveland-based company aims to maximize results, sets goals for different segments of business portfolio.
Ferro, a major player in the powder-coatings industry, is instead looking to build on its track record of steady sales and earnings growth with a strategy of reshaping its business portfolio, geographic expansion, and acquisitions. Under Chairman and CEO Hector Ortino, who took the helm of the company in 1999, Ferro is staking future growth prospects on emerging or developing technologies such as electronic materials and performance chemicals, while seeking to maximize sales and profits from businesses faced with modest growth potential — porcelain enamels, for example.