Building An E-Business: A Case Study for the Coatings Industry
OneSource Coatings, a business of PPG Industries, was designed to target a previously under-served contingent within the industrial coatings industry using the latest Internet technology combined with premium customer service.
Business-to-business electronic commerce is still in its infancy in the coatings marketplace, but companies are becoming acutely aware of the tremendous growth opportunities that lie ahead. According to Forrester Research, the business-to-business e-commerce market is expected to grow from $43 billion in 1998 to more than $1.3 trillion by 2003.