Housing trends drive homebuilders and painting contractors to consider multiple solutions in architectural coatings.
A summer drive through rural America inevitably provides Rockwell-style images of local kids making a few extra dollars painting a neighbor's porch. A closer inspection, however, shows that the faces of American homes have changed considerably since Norman Rockwell first represented them in his idyllic scenes.
According to U.S. Census data, in 1991, 45% of all new home exteriors were made of wood. By 2001, that number had dropped to just 15%. The U.S. market for exterior building materials is now more diverse than ever - including raw materials such as brick, stucco, aluminum, cement fiberboard, hardboard, drywall and even steel.