Arch Coatings Looks to Build on Wood-Coatings Position in U.S.
ATLANTA - Arch Chemicals Inc.'s Coatings Division announced the launch of the Sayerlack brand as the business's global brand name, a move the company said reflects a plan to enhance the profile of Sayerlack wood-coatings products in the United States and Canada.
Philip Crouchman, who was named general manager of Arch Coatings USA in mid-2003, said the coatings business's market strategy in the United States and Canada reflects a focus on new technologies in waterborne and UV-cure coatings. He said the "positive connotations inherent in the brand's Italian style" are being emphasized in the development of polyester and polyurethane products, staining materials and coatings for the furniture-making, luxury-car, boat and picture-framing sectors.