In the past, consumers have had to compromise on appearance in order to gain the durability and easy-to-clean features of a semi-gloss finish.
The additive - 3M Scotchgard Protector - contains fluorinated materials. These materials localize at the coating surface, effectively lowering the surface energy and providing stain-resistant qualities. Though the technology has similarities to existing fabric and carpet protectors, 3M is the first to successfully extend this technology to producing an easy-clean paint.