The Key to Developing New, Effective Vertical Masonry Coatings
Understanding this situation provides the basis for using a slightly different approach. What if one went back to Marketing 101 and focused on understanding the market situation and specific customer needs? This would include identifying influential trends, dividing the industry into specific coating manufacturer application interests, studying their needs (including testing approaches and methods) and then developing offerings independent of the technology base that provide real value to coatings manufacturers and end-users.