PPG Reports Silver Earns Top Rating Among North American Vehicle Buyers for Fifth Consecutive Year
Fluid blues, revitalizing greens and wood-inspired reds debut in 2008-2009.
"As predicted, bright silver will remain a favorite in North America and around the world for several years to come due to its appeal among designers to highlight the form and shape of a vehicle," said Lorene C. Boettcher, manager, Global Design and Color Marketing, automotive coatings for PPG. "We are continuing to explore a variety of advancements and innovations in technology that will bring silver closer to a liquid-metal appearance - the next hottest trend for this hue."