Customer Relationship Management Systems -- Know Your Customer
Companies such as Akzo Nobel and Hempel Coatings have a complete company-wide overview of all written and verbal interactions with their customers, suppliers and prospects by using SuperOffice, one of the alternatives in the customer relationship management (CRM) market.
The CRM concept was developed over time, and terms such as Contact Manager and Sales Force Automation have been used. While the scope of these different types varies, they do have one common and overriding goal: managing customer and prospect information to improve sales efforts, service level, customer satisfaction, and profitability.