The Rauch Guide to the U.S Paint Industry 2001-02 Edition
Impact Marketing Consultants (IMC) was established in 1996 to acquire the Marketing Guide business from Rauch Associates. The president of IMC, Donald R. Dykes, was formerly with Kline & Co., as was James A. Rauch, publisher of the previous Rauch Guides. IMC is continuing to publish guides under the Rauch name for such industries as chemicals, plastics, adhesives, paints and inks. This new Coatings Guide was published in June 2001. (Note: in this review, the word "coatings" will often be used to replace "paint.")