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Thinking "Out of the Box"

February 1, 2007
David M. Brassard
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As a custom silicone formulator, we like to be challenged, and we encourage customers to challenge us with their unique needs. To address these challenges we often think “out of the box” because, to meet previously unmet needs, you have to think differently and almost always have to do something very different.

As a custom silicone formulator, we like to be challenged, and we encourage customers to challenge us with their unique needs. To address these challenges we often think “out of the box” because, to meet previously unmet needs, you have to think differently and almost always have to do something very different. Our business model dictates our direction into new technologies. We have no sales staff or marketing activities beyond a website. As a technology company, we rely on new product development for business growth by meeting customer challenges. The following are some examples of how “out-of-the-box” thinking resulted in some unique products and solved customer problems.

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