The production methods and conditions of use of automotive coatings require color pigments with special fastness properties. The solution is high-performance organic pigments, which are a convincing solution across the board - they create brilliant shades yet they are extremely stable in high temperatures and different chemicals, and they are resistant against sunlight, wind and weather.
In addition to color stylists, consumers also know about the importance of colors in the purchasing decision (Figure 1). According to representative surveys, almost 40 percent of consumers would be ready to pick a different brand if the color they wanted was not available from their first brand of choice. Color taste is not the same everywhere. It is closely linked to the cultural environment. Based on regional color preferences, color designers anticipate color trends for each region (Figure 2).